This case study was prepared from the problem statement provided by Razorpay for their Product Design internship.

This summer I joined 10k Designers UI/UX Design Cohort. Our first assignment was to create a landing page for an event of a specific niche. The goal of the assignment was to practice visual design and design process to curate an awesome website both in terms of looks and functionality. My assigned niche was “Baking/ Culinary Arts”.

This case study looks into the research process followed to understand & improve an online community experience.