Welcome to BX, the brand experience design program. Learn DESIGN, BrandING and Storytelling. Kickstart your creative career or take your skills to the next level.

Welcome to BX.

The Brand Experience Design program is a course on working alongside brand, product and content. Kickstart your creative career or take your skills to the next level.

JOIN WAITLIST

Applications for BX03 will open early 2023.
Join the waitlist and follow us on Twitter for updates.

brand designers start here

What?

BX is a 10-week invite-only program to learn the tools, skills and processes needed to become a brand experience designer.

Who?

For the next generation of designers looking to craft immersive, digital-first brands and experiences.

how?

Build your portfolio, sharpen your skills and grow your confidence with the support of our community of mentors, alumni and peers.

Together we’ll learn, design and create, critique, break rules and tell great stories.

“This is by far the best thing a budding designer could ask for. Learning design tools is rather simple if one has the dedication but this course allowed to think in a certain direction which is what all schools and courses lack. I am glad that I joined this course.”

Natasha Abrol ↗

“Bx was an awesome experience. It gave me the opportunity to connect with the best and brightest in the industry. The ability to understand their thought process and their own unique take on design was awesome. Every session was informative and thought provoking. This cohort will persuade you to think beyond the obvious and achieve your true potential.”

Eric Dsouza ↗

“BX changed the lens through which I look at design decisions. The shift from looking at design from just pixels to looking at it as part of a whole experience has been a big reveal to me.”

Rohit Singhal ↗

“The BX cohort is one of the best communities I have ever been a part of, Sneha is a huge inspiration to me and the value she brings has helped me unlearn and relearn my perspective of design. And being a part of the community that brings different views and solutions to the table is a whole new experience itself.

As a designer with an engineering background I have always wondered what it would be like to study and learn in a school full of designers. Finally, this cohort has been a great gateway for people like me to get access to such valuable content and an amazing community, thank you!”

Sri Harsha ↗

“I was able to ace multiple interviews just because I know how to explain my design process to somebody and all the credit goes to this cohort. The confidence I have gained as a designer (coming from an engineering background) is immense. Shoutout to Sneha for all the cool lessons she taught us.”

Anuj Katyal ↗

“One of the best courses I really had. Getting you more into the depth than the breadth, the information/resources is just mind blowing, it feels like Sneha and her team have their own Google.”

Asma Hamad ↗

Hello, I’m Sneha!

After graduating from the National Institute of Design, Ahmedabad in 2018 with a degree in Graphic Design, I went on to work with and lead teams at some of the most exciting startups and brands in India, including Unacademy, Graphy, Ola and St+art India.

Since then, I’ve independently led projects with early-stage startups, internet companies and ambitious founders around the world, to help build their brand strategy, experience and design.

More recently, I've been designing and building brands for web3 startups and projects like Questbook, ReFi and Aave. I’m a member of global web3 design collectives, WE3 and VectorDAO.

With BX, I hope to share everything I’ve learnt and know about crafting brand experiences for the digital age.

I couldn’t find it, so I made it. Here’s that story

I started my design career at Unacademy. There I built (from scratch) and grew the Creative team — a centralised design team that supported all departments in the organisation with design-led solutions.

Our approach was in many ways, similar to that of an internal design agency. We closely collaborated with stakeholders of relevant teams to understand their needs, define briefs and key objectives, ideate, prototype and test designs, and finally, execute and measure success.

We worked on range of projects across the Unacademy brand, including its first brand book, the award-winning ‘Let’s Crack It!’ campaign, Unacademy’s illustration system, brand identity for WifiStudy, Unacademy Plus and many other intiatives.

At Graphy, we took this same philosophy a step further by creating and operating just one multidisciplinary team of talented designers who understood both brand and product design — storyboarding and designing immersive and emotional experiences (visual, interaction, content, or motion design). No product team, no brand team — only the Graphy design team.

Through close collaboration with DesignStudio (the global agency behind the viral Airbnb rebrand), we established Graphy’s strategic difference — ‘Bring life to ideas’ and used this strategy to steer everything about the core user experience – from brand and product strategy.

“At my first board meeting, Gaurav [Munjal] (CEO/Co-founder, Unacademy) showcased a brand book. I was like, whoa! And everybody was stunned that this little, young company had a physical brand book!”

Shailendra Singh, (Managing Director, Sequoia Capital)

“Really like the way Graphy app is designed. Engaging, fun and great attention to detail in design. Cool stuff!”

Harish Sivaramakrishnan (Head of Design, Cred)

Everything makes the brand

The notifications we send, the copy we write, how we onboard users. All of it.

Like a great story, a well-designed brand unfolds over time — one experience after the other. With characters, goals and conflicts, building memories, forging connections and hopefully, cultivating trust and love for the brand.

Our thinking must connect these worlds to produce a seamless experience for people across all touchpoints, that is authentic, memorable and unique.

This intersection of brand, digital design and storytelling is BX.

What you’ll learn

1. (Construct)

Start where it started, with the history and origins of design, and how we understand it today.

Build a solid foundation with the holy grail of visual design – composition, colour and typography.

Experiment and learn layout, contrast and visual hierarchy.

Discover colour in emotions and culture, and how to create amazing palettes.

Build confidence about your fonts and typographic decisions.

Explore Figma and practice the tools of the trade.

Demystify the design process and adapt methods to make them work for you.

3. (Configure)

It’s now time to apply your learnings to The Big Brief — a guided and simulated BX project with case-studies, sessions and tight feedback loops.

Create and work on the design project you’ve always wanted to — brand identity, web design or product onboarding experiences.

Identify what makes a good project, client and brief and how to ask the right questions.

Use research and facilitation to develop strong team or client relationships and collaborate with non-designers.

Articulate and convince diverse stakeholders about your design decisions.

1. (Construct)

Start where it started, with the history and origins of design, and how we understand it today.

Build a solid foundation with the holy grail of visual design – composition, colour and typography.

Experiment and learn layout, contrast and visual hierarchy.

Discover colour in emotions and culture, and how to create amazing palettes.

Build confidence about your fonts and typographic decisions.

Explore Figma and practice the tools of the trade.

Demystify the design process and adapt methods to make them work for you.

2. (Cultivate)

Move from skills to mindsets. Discover emotion in design, the experience economy and the departments of BX.

Gain a good understanding of brand, marketing, advertising and social media.

Find out how to use storytelling frameworks to create compelling brand experiences.

Learn to incorporate storyboards, personas, scenarios and how to co-create in your design process.

3. (Configure)

It’s now time to apply your learnings to The Big Brief — a guided and simulated BX project with case-studies, sessions and tight feedback loops.

Create and work on the design project you’ve always wanted to — brand identity, web design or product onboarding experiences.

Identify what makes a good project, client and brief and how to ask the right questions.

Use research and facilitation to develop strong team or client relationships and collaborate with non-designers.

Articulate and convince diverse stakeholders about your design decisions.

4. (Conquer)

Speak the language of business to be more influential in your work, team and organisation.

Cultivate your personal brand, grow your network and unlock opportunities.

Learn how to present, write and talk about your work. Build a portfolio with projects you’re proud of.

Become confident with interviews, evaluating and negotiating offers, discussing money and pricing.

2. (Cultivate)

Move from skills to mindsets. Discover emotion in design, the experience economy and the departments of BX.

Gain a good understanding of brand, marketing, advertising and social media.

Find out how to use storytelling frameworks to create compelling brand experiences.

Learn to incorporate storyboards, personas, scenarios and how to co-create in your design process.

4. (Conquer)

Speak the language of business to be more influential in your work, team and organisation.

Cultivate your personal brand, grow your network and unlock opportunities.

Learn how to present, write and talk about your work. Build a portfolio with projects you’re proud of.

Become confident with interviews, evaluating and negotiating offers, discussing money and pricing.

is this course right for me?

You’re a design enthusiast, newbie or student looking to start from the basics, but also implement your learnings to real briefs and projects.

You’re a fresh grad or graphic designer looking for opportunities to break into startups, tech or the digital realm.

You’re a JUNIOR designer hoping there’s more to brand design that just designing banners, ads and social media posts. And yes, there absolutely is!

You’re a self-taught designer lacking confidence in your process making it hard to communicate your ideas and designs to clients, managers or colleagues.

You’re a LOGO or WEB designer looking to upskill and back your craft with a better understanding and command over brand strategy.

You’re a PRODUCT or UX designer, and you’re tired of being typecast as just a ‘problem-solver’. You want to create beautiful designs and tell visual stories again.

You’re a marketer or copywriter often collaborating with designers. You’re now ready to learn design and see what the hype is all about.

Or maybe you’re just feeling stuck creatively or aren’t growing in your career as much as you’d like. You’re ready to take things to the next level, build your personal brand or grow your network.

“As a part of BX cohort, I would like to thank Sneha and fellow mentors for conducting sessions. The session and their feedback has helped me grow. I have implemented my learnings in projects which I have worked in my organisation. I would definitely recommend BX.

I have usually have worked as a product designer but now also work with marketing team for branding work. I am more confident about my work and handle every task more effectively.”

Mayank Singh Kardam ↗

“This program helped me figure out a lot of things. Being an eighteen year old, I can do a lot of things with the knowledge I have gained from here.”

Shreyangi Chouhan ↗

“My experience for the BX cohort was fabulous. Sneha and all industry mentors were so co-operative and helpful. All my cohort-mates were supportive too. My overall experience was amazing.I am very much thankful to Sneha and the 10k team for selecting me for this cohort (...) I would definitely like to share this knowledge with other beginners. Thank you so much for this opportunity.”

Smith Chheda ↗

“The experience is very unique to all the cohorts that I have been in, everything is very well structured and to the point.”

Varun Sisodiya ↗

“I originally thought that being an introvert, cohort based courses weren’t really my thing. But luckily I found a group of people who were empathetic and open to new, sometimes weird ideas. Mentors were so supportive and gave detailed critique which helped me with my thinking process. Shoutout to Sneha, Ajitesh, Shreya and Roshnara. (...)

Finding my BX was made simpler because of how Sneha conceptualized the flow of the course and assignments. Would 10/10 recommend to every designer out there who wants to find their quirk.”

Devanshi Ghildiyal ↗

“The program really helped me reflect the way I approach briefs and design in general. Right from hard skills about type, colours & composition to communication, storytelling and feedback. It has given a new confidence about my craft & career as a designer.

I really want to thank all the guests & mentors. I got rid of many limiting beliefs of mine as a designer. I also feel less anxious when I approach a new brief. Most important thing I learnt here is the concept of co-creation. Growing up in Indian education system where the teacher tells you whether you are right or wrong, I was conditioned to think of all design work as an “exam submission”, where our submission gets corrected and ‘checked’. Even working in academia as designer reinforced that mindset. Now I approach it more like team sport.”

Anurag Shukla ↗

“The range of the program was amazing. It took us around all the verticals a BX designer might need to work in. As a product designer, I got to see the other side of the design scene and it has made me a more rounded designer. It has started reflecting in the way I approach my work and life. Apart from that it ensures that every participant leaves with the skills, confidence and a great portfolio to land the role they want. Thank you for creating the course, I had a great time.”

Vijay Ramchandani ↗

“It’s an awesome cohort, Sneha is the master of it. It helped me get a sense of brand awareness and I have started to see brand experience in all possible ways.”

Ganesh Shenoy ↗

“The cohort was really amazing. Got a family kinda feeling. The community is so helpful and supportive. The sessions were very insightful. Being a guy from non designer background, it was really awesome and helpful.”

Avish Shetty ↗

“The cohort helped me get back on track 😭🙏🏻 (...) In the beginning wasn't sure if I should go for this program. My primary reasons were access to Sneha and other mentors and re-building my momentum. Which has been a success. Super grateful to have been a part of this. Looking forward to learning so much more from Sneha. Thank you for everything 🙏🏻🙂

Paritosh Kumra ↗

bx alumni work at

and many other such exciting brands, startups and design agencies.

program details

The program fees includes admission to the upcoming cohort, access to curriculum and training, mentorship to build a fulfilling design career, exclusive invites to physical meet-ups and events, and lifetime access to the 10kdesigners alumni network.

We offer this cohort only a few times a year and every application is assessed and individually handpicked based on our internal criteria.

Apply now and we’ll confirm your eligibility upon review.

RS. 69,999

(Inclusive of 18% GST)

10-weeks, 25+ lessons

Exclusive guest sessions with project case-studies and breakdowns

Hands-on assignments and a simulated BX project to apply your learnings

Active community of designers (and lifelong friends) to help you grow

JOIN WAITLIST

Join the waitlist to be notified when applications for BX03 open.