BX is a 10-week invite-only program to learn the tools, skills and processes needed to become a brand experience designer.
For the next generation of designers looking to craft immersive, digital-first brands and experiences.
Build your portfolio, sharpen your skills and grow your confidence with the support of our community of mentors, alumni and peers.
Together we’ll learn, design and create, critique, break rules and tell great stories.
I started my design career at Unacademy. There I built (from scratch) and grew the Creative team — a centralised design team that supported all departments in the organisation with design-led solutions.
Our approach was in many ways, similar to that of an internal design agency. We closely collaborated with stakeholders of relevant teams to understand their needs, define briefs and key objectives, ideate, prototype and test designs, and finally, execute and measure success.
We worked on range of projects across the Unacademy brand, including its first brand book, the award-winning ‘Let’s Crack It!’ campaign, Unacademy’s illustration system, brand identity for WifiStudy, Unacademy Plus and many other intiatives.
At Graphy, we took this same philosophy a step further by creating and operating just one multidisciplinary team of talented designers who understood both brand and product design — storyboarding and designing immersive and emotional experiences (visual, interaction, content, or motion design). No product team, no brand team — only the Graphy design team.
Through close collaboration with DesignStudio (the global agency behind the viral Airbnb rebrand), we established Graphy’s strategic difference — ‘Bring life to ideas’ and used this strategy to steer everything about the core user experience – from brand and product strategy.
The notifications we send, the copy we write, how we onboard users. All of it.
Like a great story, a well-designed brand unfolds over time — one experience after the other. With characters, goals and conflicts, building memories, forging connections and hopefully, cultivating trust and love for the brand.
Our thinking must connect these worlds to produce a seamless experience for people across all touchpoints, that is authentic, memorable and unique.
This intersection of brand, digital design and storytelling is BX.
You’re a design enthusiast, newbie or student looking to start from the basics, but also implement your learnings to real briefs and projects.
You’re a fresh grad or graphic designer looking for opportunities to break into startups, tech or the digital realm.
You’re a JUNIOR designer hoping there’s more to brand design that just designing banners, ads and social media posts. And yes, there absolutely is!
You’re a self-taught designer lacking confidence in your process making it hard to communicate your ideas and designs to clients, managers or colleagues.
You’re a LOGO or WEB designer looking to upskill and back your craft with a better understanding and command over brand strategy.
You’re a PRODUCT or UX designer, and you’re tired of being typecast as just a ‘problem-solver’. You want to create beautiful designs and tell visual stories again.
You’re a marketer or copywriter often collaborating with designers. You’re now ready to learn design and see what the hype is all about.
Or maybe you’re just feeling stuck creatively or aren’t growing in your career as much as you’d like. You’re ready to take things to the next level, build your personal brand or grow your network.