But first, it's Story time

When I started design in 2012...

I was enrolled in B. Tech. CSE, but one year into the program my GPA was suffering and I hated coding. I still loved tech, but there was no joy in learning outdated concepts.

My classmate taught me how to use Photoshop and I began exploring what exactly design was. Within a few months, I was freelancing and starting to make some money.

Here's what it was like being a self taught designer with no mentors in 2012

I'd just bought my first smartphone, the Google Nexus 4. UI/UX design was something I'd never heard of.
The App Store had launched a couple years ago. Apps like Instagram, Swiggy, Uber didn't even exist yet
I didn't know a single designer in my network. My classmates were either applying for placements or applying for tech roles.
My parents were supportive, but suspicious and asked me to confirm if designers make money (lol)
There were no "design courses" on the Internet. Most content was Photoshop tutorials and other tools.

It took a while but...

I got the opportunity to work with some amazing people

I've worn multiple hats: hustling student, shy intern, global freelancer, team member, author, startup founder, head of design and more...

After years of figuring it out,

I understood the problems with the design industry

Having been on both sides of the equation – as a designer as well as a hiring manager, I realized that the state of design education in India was broken and that there were huge unsolved gaps.

Self taught designers had amazing work – but were lacking in process, didn't quite understand how team dynamics worked, and would often struggle to communicate their ideas to stakeholders.
Designers from design school had amazing process – but were lacking in the final outcomes, didn't understand how the industry beyond academia worked, would struggle with timelines & working with startups.
Startups don't care about degrees – but want to see equivalent experience: in the form of case studies & portfolios. Most designers struggled with putting themselves out there, making it hard to get noticed.
Companies want to hire freshers with under 1 year of experience – but find it really challenging to filter out real designers from those that just know how to use Photoshop, Adobe XD, Figma or other tools.
The design industry can be unwelcoming for those that don't live in startup hubs or lack connections with the industry. If you want to stand out online, you need to learn how to build relationships online.
Those with a good network grow faster – it can mean higher quality feedback, insider knowledge of how startup teams operate, getting internal referrals or just having other designers to talk to.

after lots of strategizing,

I decided to quit my job and go all in

I had the good fortune of hiring designers, mentoring them and building the design team at Unacademy, an ed-tech startup that's now valued over $3.4 billion.

The products designed by my team and I are used by millions of students and thousands of educators. It has helped Unacademy grow & raise investment from global investors like SoftBank, Sequoia Capital, Facebook, General Atlantic etc.

It was a tough decision, but I had the confidence that we could use the power of design to build transformational learning experiences online. Just before COVID hit, I quit my job and became a full time founder and design mentor.

Our goal? Create a network of 10,000 exceptional designers and help fix the problems with the design industry.

since then, we've been building

The design school
of the Internet

A new kind of internet university – one that is focused on helping you build a network and build a creative foundation that boosts your career.

Online education in 2024

Let's face it, online classes can really suck

Whether it's the poorly conducted Zooms & Hangouts, free courses with no accountability or boring self paced courses online.

Boring classes that put you to sleep
No opportunities to make new friends
Outdated syllabus that isn't relevant anymore
Very few or no industry connections
No help with motivation and accountability
No alumni network to take help from
Info that can easily be found online for free
Hours of content, but no real outcome
No support & help after you graduate

This is what we came up with

Everything you need to succeed as a designer

We applied the design process to design education (quite meta, we know) resulting in a totally unique learning experience.

Weekly LIVE sessions
No one-way monologues, we make it fun and interactive. No matter if you're an introvert or extrovert.
Make real friends
Like minded folks just like you, from diverse backgrounds and cities. We're not kidding, ask any alumni.
Real assignments
Assignments you'll actually enjoy. It's like a crash course in what it's like to work as a designer at a company.
Mentor based learning
Receive personalized feedback from our mentors and develop a long-term working relationship with them.
Get shit done
Our completion rates are one of the highest in the industry, and that's not a coincidence. We've got your back.
Exclusive guest sessions
Imagine a design campus where your favourite designers hang out. That's what we've created for you.
Real design stories
Our mentors share their personal experience & insights that you won't find anywhere else.
Build your portfolio
Every assignment is a potential case study, so that you can confidently apply for roles after.
Lifetime network
Once a cohort member, always a cohort member. Make long term, positive relationships.

who it's for

Creative people looking for their next transformation

We've designed the program to create a vibrant community of people from different walks of life. These are the people you'll meet on "campus"


Mentorship and personal feedback

Design courses online often miss out on one of the biggest components of learning: feedback. Don’t get stuck, receive real guidance.

Guidance in making career & design decisions
Mentorship in how to grow as a designer


Fortnightly design challenges

Practice with real problem statements from the industry and from our network of startups. Build your portfolio, find opportunities & get hired.

Feedback, support on all submissions
Continuous learning & upskilling

Expand your network

Meet designers at top companies

Our alumni work at some of the top companies in India and abroad. Learn from their experiences.

Make industry connections & friends
Insights about problem solving, getting hired, career growth and more

The program

What your multiplayer cohort journey will look like

All core sessions happen on Wednesdays and Saturdays at 7-9PM IST. Besides that, we recommend allocating about 10-20 design hours per week to create stand-out work & get the most out of the cohort experience.


Your first 7 days
This stage is your orientation: meeting your cohort mates, understanding the history of design & getting your mindset and habits right. Use this time to set your intentions, create your schedule & set up your systems.


Month 1
Discover the fundamentals of visual design & Figma & get thrown head-first into your first design project. Receive feedback & iterate. Meet your first set of mentors to prep you for our Simulators – your assignment projects.


Month 2
Beyond fundamentals, it’s now time for frameworks. Understanding the design process, mental models, research, metrics and product. A mix of case studies & one in-depth assignment to apply theory to practice.


Month 3
Apply the frameworks you've learned to deep product design problems. Learn cross disciplinary skills & how to run a successful design project on time. Expect lots of design brainstorming and feedback sessions.


Month 4
Conceptualize your final capstone project to apply everything you've learnt. This stage also focusses on personal brand, preparing case studies with your projects so far and how to start finding opportunities – freelance, internships & full time roles.


Cohort once...
Community forever. As alumni, you're now a "designer in residence" and can also return to future cohorts as a mentor. With invitations to social events, meetups, dinners and more – you're now officially a part of 10kdesigners.

Learn from the best

We have an active network of industry and alumni mentors that work at some of the best companies in the world.

Browse all our Mentors and Alumni →

Program details

If this sounds like something you've been looking for, we'd love to get to know you further and explore if you'd be a good fit!

What you'll GET

Admission into the upcoming cohort with lifetime access to curriculum & recordings
Personalized mentorship and guidance on building a fulfilling design career
One year complementary subscription to UI Sources Pro (worth ₹7,500)
Exclusive invites to our annual IRL Grad Party, meetups & events in our network
Access to Figma Pro plan for Education and discounted licenses from our Partners


We offer this cohort only two times a year and every application is assessed and individually handpicked based on our internal criteria.

We have a straightforward application process – fill the form & you'll be the first to hear when enrolments begin sometime in Q4 2024.

Submit your early waitlist application today, we'd love to learn more about you.
Submit waitlist application
Please take some time to answer the questions – we use this to assess whether you'd be a good fit :)


+ 18% GST = ₹1.12 L

Pay via stripe

For international payments


Learn more about EMI FAQs

we asked our alumni

What were your biggest wins & highlights from the cohort?

We ask all members this question at the end of every cohort. Here are some answers & recurring themes picked from hundreds of responses.

Join our powerful
alumni network

We believe in transformations – both social and professional. Whether it's moving to a new city, or exploring an interesting startup, chances are you'll find a fellow alumni who's been there done that.

Frequently asked questions

If you have any questions about the program that aren't covered here, feel free to reach out to us directly.


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Who is this course for?
This course is for those who want to learn UI/UX design to transition into a new career or to build an additional skill. Whether you're a student, engineer, product manager, founder or anyone else.

There are no fixed pre-requisites, however we strongly recommend learning the basics of Figma so you have an advantage in the assignments.
Does everybody that applies get in?
Unfortunately, no. Every cohort has limited seats, so please take some time to fill out your application and answer the questions to your best ability.

Members are hand picked by the team to create an intentional community.
Who are the mentors for this course?
The core instructors are Abhinav Chhikara and Jayneil Dalal. In addition, feedback sessions and guest sessions will be conducted by our mentors.

Besides that, for every project you will be assigned a pod of 7-8 members to simulate how a design team operates. Every Pod will have Alumni Mentors and Industry Mentors to give you guidance and feedback.
How much does the cohort cost overall?
The cohort costs $1,400 for upfront payments paid via Stripe.
For India, the cost is at ₹95,499 + 18% GST. Subject to change.

For Indian users, the amount can be paid upfront or in 3 installments on the first of every month. There are also 3mo, 6mo, 12mo and 24mo EMI options available offered by Razorpay for eligible banks and cards. Check out the EMI FAQs here.
How much time do I need to dedicate every week?
The curriculum has been designed to allow people to participate part-time.

However, you must be able to dedicate a minimum of 10 hours every week to attend the live sessions and work on assignments. We recommend 15-20 hours per week for those that want to go even deeper, work judiciously on assignments, get feedback from mentors & create stand-out work for their portfolio.
When & where are the classes conducted?
All live sessions will be conducted on Wednesdays and Saturdays at 7PM IST on Zoom, for a duration of 120 minutes.

Beyond that, we will conduct activities like Q&A, mentor conversations etc which are optional to participate in. These are typically scheduled in evening slots.
Can I do this course at my own pace?
No, the course can’t be done at your own pace. The program has a structured schedule and requires your active participation every week to get the most benefit.
What if I miss a live session?
You are encouraged to attend the sessions LIVE to participate in discussions. However, you will have access to all class recordings.
Will I be guaranteed a job after graduating the course?
Nope. The training and community is designed to help you achieve your goals and make you a better designer. For those that make it through, success is highly likely but not guaranteed.  

You will however have lifetime access to the 10kdesigners Network. To receive guidance and confidently apply for internships, freelance and full-time roles.
Can I cancel or apply for a refund?
If you’re not happy with the course, or realize that it's not for you within the first 7 days, you can request a full refund.
Will I get a certificate on completing the course?
Yes, you will have a unique link that you can embed on your LinkedIn profile and a public profile in our Alumni Directory that you can use to get design opportunities.

We're also happy to provide recommendation letters to share with your employer or apply to higher education programs.
What computer specs and software do I need for the course?
You need a Mac or Windows computer capable of running a web browser. Figma will be the primary tool in this course and it works on most computers. Check compatibility here.

Beyond that, we will have a 24x7 Discord classroom to interact with your fellow cohort members and talk to our mentors.
Do I need to know programming?
No, you don’t need to know programming or be a Science or Computer Science graduate to do this course.
Can I apply if I’m a student?
Yes, you can apply even if you’re a school or college student. The program is designed to be beginner friendly.

Your focus with the course will be to learn design, build a portfolio and apply for internships and freelance projects.
How do I know if UI/UX design is right for me?
UI/UX design might be the choice for you if you’re interested in the intersection of design, technology and business.

You want to work in the tech industry and want to build products for web and mobile. Check out my free videos on YouTube to learn more.